Making AI Tangible

Effective E-mail Registration Tactics for Retailers

ByTamara Gielen Studies & Research

Only 17 percent of online shoppers said search drove their most recent purchases, indicating many consumers use search without immediately purchasing.

In this JupiterResearch report these key questions are answered by David Daniels:

  • How well do retail sites capitalize on their search engine placement to drive e-mail address acquisition?
  • How can retail sites improve their e-mail newsletter registration efforts?

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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