Making AI Tangible

DMA UK releases National Email Benchmarking Report Q1-Q3 2005

ByTamara Gielen Studies & Research

The Direct Marketing Association UK just released their fourth industry wide National Email Benchmarking Report which focuses on results gained from Q1-Q3 2005.

Some of the key findings from the research include:

  • Average email volumes continue to rise.
  • The majority of email clients cannot estimate their monetary loss from undelivered emails, while almost 20% of ESPs thought their clients’ aggregative loss from this was over 250,000 GBP.
  • Open rates are stabilising, and their fall has not been as dramatic as many predicted.
  • Spam is considered to be the greatest threat to the adoption of email as a marketing channel, with a more unexpected threat selected as second largest hindrance.

You can download the executive summary for free. A full copy of the report is available to DMA members (for free). Non DMA members pay 350 GBP.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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