Making AI Tangible

Navigating the World of Email Marketing

ByTamara Gielen Events & Seminars

The DMA is hosting a couple of interesting virtual seminars that will walk you through the latest tools and techniques in the world of email marketing for both B-to-B and B-to-C marketers:

Seminar 1: February 8, 2006 * 12:30 P.M. – 2:00 P.M. EST

  • Latest techniques that drive responses
  • Filters and e-mail clients: Gmail, Outlook, and more
  • Data collection tips
  • Delivery timing and issues
  • Creative samples and test suggestions
  • How to prospect effectively

Seminar 2: April 5, 2006 * 12:30 P.M. – 2:00 P.M. EST

  • Authentication: What does it mean to me?
  • Open rates, CTR, and tracking reports
  • Address correction and hygiene Which offers work and which offers fail

Seminar 3: May 17, 2006 * 12:30 P.M. – 2:00 P.M. EST

  • SPAM/Content checkers
  • HTML or TEXT-hybrid?
  • Deployment services and software
  • Impact of subject lines
  • Vendor reviews

More info here.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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