Recommended Reading (weekly)
12 Tips for a Successful Holiday Season
12 Top Tips for the Holidays… that you can implement now without significant heavy lifting.
What to do when subscribers are just not that into you
a four step process for how you can turn inactive subscribers around so they become re-engaged with your emails.
The 3-5-7 rule for Email marketing
3 – You have three seconds to get someone’s attention | 5 – You have five seconds, once you get their attention, to draw them in | 7 – If you got this far, you’re lucky. Congratulations. The next seven seconds are critical
Enhancing the Customer Experience through Email
nice case about how New Zealand wine manufacturer Little Beauty optimized their welcome strategy for new subscribers
