Making AI Tangible

Tips for Email Tests

ByTamara Gielen Testing

ChiefMarketer offers a few suggestions to making your email tests more effective. Here’s a short summary:

  • The first thing to do is decide what to test.
  • Measure the click-through rates on each variation (eg. different subject lines).
  • Design two identical landing pages to measure results.
  • Make sure your results are statistically significant.
  • The timing of a rollout can skew the results.

Source: ChiefMarketer.com | Read the full article

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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