Stuff you should read (weekly)
Make Coupons Work Better in Your Email Program
best practices to use with email coupons to help you realize the greatest success from your coupon program
four insights into what psychologically motivates people to say yes when given the opportunity to take action
Birkenstock Central gets a revenue kick from e-mail
With a new e-mail marketing strategy launched earlier this year, web-only footwear retailer Birkenstock Central is finding that shoppers who arrive at the site via e-mail are 22% more likely to buy than other visitors
cool infographic about Apple’s email campaigns
