Making AI Tangible

3 Email Marketing Trends to Spotlight for 2011

ByTamara Gielen Email marketing

I see three specific trends that show where email is headed in 2011.  These trends involve (1) delivering real-time value in a real-time marketing world, (2) ESPs becoming a more valuable resource by judiciously differentiating themselves in specific verticals, and (3) maturing ESPs morphing and/or buying into marketing-automation companies.

via blog.deliverability.com

While I hope that we will see more marketers deliver better value in “real-time” to their customer base in 2011, I’m not sure I would say that will be a trend in 2011. Too many marketers are still in the “spray and pray” mode…

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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