links for 2008-08-21
- David Baker thinks sometimes we blur the trends of consumer use of email for personal reasons and professional reasons, with that of email marketing and the business value exchanges that have evolved our use of this digital channel. All the consumer trends indicate we are using it more, and it's more pervasive in our lives than ever. But is it a great marketing and sales channel, though, from a Lifetime Value perspective? Is social media diminishing the value of these communications?
- Kath Pay offers strategies that will help you reach the new Holy Grail of email marketing: targeted, relevant and timely emails
- "Security company Marshal reports that their latest survey found 29% of respondents willing to admit that they have purchased something from a spam e-mail. While that number seems pretty questionable, PCMag's Appscout points to a related survey from Forrester in 2004 that found 20% of people say they have bought from spammers. In other words, if you believe these studies – it's getting worse, not better."
- A recently conducted study by Secure Computingâs TrustedSource reveals that, not only a mere 40% of the Fortune 500 companies use Sender Policy Framework and DomainKeys Identified mail, but also, that the ones whoâve implemented the countermeasures arenât fully taking advantage of protection mechanisms offered at the first place.
