links for 2008-07-14
- How you collect and maintain your database will be a key factor in the success your email marketing activities achieve – so what is the best way of doing it?
- Check out how an eretailer uses speed and special CRM tools and incentives to convert email inquiries into profit-making opportunities. Includes 6 tactics to reap 10% more revenue. (open access until July 17th)
- July 24, 2008 2:00 PM ET / 11:00 AM PST – Whether you know it or not you have a reputation. The best get delivered. The worst don’t have a chance. Everyone in between finds deliverability fickle as the wind. How do you stack up against other senders?
- More than 75 percent of all email today is spam, placing a significant strain on your network, budget, and employee productivity.
- The first column in this series talked about how to identify this group; now we’ll discuss why and how you should treat them differently than the rest of your list.
- Combining strategic email campaigns and utilizing Web analytics to analyze campaign metrics, marketers can better target and improve the experience for customers both in their inboxes and on their site.
