links for 2008-06-08
- Denise Cox sums up some of the reasons why 40% of potential subscribers are not completing the sign up process
- Churn, when monitored closely, ensures that you are keeping your database clean and inherently maintains your database with those individuals who want to continue receiving your messages.
- We talk a lot about how to improve e-mail deliverability by using opt-in subscription practices, managing your reputation, segmenting lists, optimizing content, and testing. But it all boils down to this: provide demonstrated value in each e-mail.
- The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage.
- Based on a recent survey conducted by B2B Marketing Magazine and sponsored by Newsweaver, 78% of UK B2B marketers surveyed consider email to be either a “critical” or “very important” part of their marketing mix.
- Lurking silently on your list are any number of addresses that still accept email, but never produce an open, click or any other response. Should you delete these email addresses? Or should you hang on to them for the sake of some potential extra sales?
- Many typical questions asked by email marketers encourage the wrong kind of thinking and the wrong kind of response. Mark Brownlow reformulates these questions to encourage better thinking and the right response.
