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3 keys to improving your customers checkout experience
Copywriting | Design & Layout | Email Tactics | Integrated Marketing | Messaging | Multi-Channel Marketing | Strategy | Testing

3 keys to improving your customers checkout experience

ByTamara Gielen April 8, 2014

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[Infographic] Boosting Sales Conversion with Cart Abandon Emails
eCRM | Email Tactics | Messaging

[Infographic] Boosting Sales Conversion with Cart Abandon Emails

ByTamara Gielen January 31, 2014

Read More [Infographic] Boosting Sales Conversion with Cart Abandon EmailsContinue

Blending personas and personalities to optimise conversions in email marketing [Part 2]
Copywriting | Design & Layout | Email Tactics | Messaging

Blending personas and personalities to optimise conversions in email marketing [Part 2]

ByTamara Gielen December 17, 2013

Read More Blending personas and personalities to optimise conversions in email marketing [Part 2]Continue

Email Marketing Content Ideas
Messaging

Email Marketing Content Ideas

ByTamara Gielen October 18, 2011

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50 Simple But Highly Effective Email Marketing Tips
Email Tactics | List Building | Messaging | Permission | Social Media | Strategy

50 Simple But Highly Effective Email Marketing Tips

ByTamara Gielen June 14, 2011

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7 tips on Building Your Own Engaging Welcome Messages
Messaging

7 tips on Building Your Own Engaging Welcome Messages

ByTamara Gielen April 13, 2011

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Are Your Subscribers Dogs or Cats?
Messaging

Are Your Subscribers Dogs or Cats?

ByTamara Gielen December 3, 2010

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Stuff you should read
Deliverability | Email Tactics | List Management | Messaging | Miscellaneous

Stuff you should read

ByTamara Gielen April 22, 2010

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Five Reasons why Content Strategy comes before Social Media
Messaging

Five Reasons why Content Strategy comes before Social Media

ByTamara Gielen January 20, 2010

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Winning back inactive subscribers in 7 steps
Email Tactics | Messaging | Strategy

Winning back inactive subscribers in 7 steps

ByTamara Gielen August 18, 2009

Read More Winning back inactive subscribers in 7 stepsContinue

Turning Your Email Program into a Dialogue
Messaging

Turning Your Email Program into a Dialogue

ByTamara Gielen July 7, 2009

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Forget relevance – it’s about value!
Email Tactics | Messaging | Strategy | Targeting

Forget relevance – it’s about value!

ByTamara Gielen March 10, 2009

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More Email Marketing Resolutions for 2009
Design & Layout | Email Tactics | Messaging | Strategy | Targeting

More Email Marketing Resolutions for 2009

ByTamara Gielen January 11, 2009

Read More More Email Marketing Resolutions for 2009Continue

Elements of a Successful Email Marketing Campaign
Copywriting | Design & Layout | Email Tactics | Messaging

Elements of a Successful Email Marketing Campaign

ByTamara Gielen November 21, 2008

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Think Global, Speak Local
Messaging

Think Global, Speak Local

ByTamara Gielen October 8, 2008

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Email: Isn’t It About Communicating?
Copywriting | Messaging | Strategy

Email: Isn’t It About Communicating?

ByTamara Gielen October 2, 2008

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Make Your Call-to-Action Stand Out: 4 Tips
Design & Layout | Email Tactics | Messaging

Make Your Call-to-Action Stand Out: 4 Tips

ByTamara Gielen September 14, 2008

Read More Make Your Call-to-Action Stand Out: 4 TipsContinue

How to Encourage Readers to Interact with Your Emails
Email Tactics | Messaging

How to Encourage Readers to Interact with Your Emails

ByTamara Gielen September 9, 2008

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Welcome Emails: Dos and Don’ts
Email Tactics | Messaging

Welcome Emails: Dos and Don’ts

ByTamara Gielen September 9, 2008

Read More Welcome Emails: Dos and Don’tsContinue

12 Content Ideas for Your Email Campaigns
Copywriting | Email Tactics | Messaging

12 Content Ideas for Your Email Campaigns

ByTamara Gielen August 18, 2008

Read More 12 Content Ideas for Your Email CampaignsContinue

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