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Blending personas and personalities to increase conversions in email marketing [Part 1]
Copywriting | Design & Layout | Email Tactics | Strategy | Targeting

Blending personas and personalities to increase conversions in email marketing [Part 1]

ByTamara Gielen November 11, 2013

Read More Blending personas and personalities to increase conversions in email marketing [Part 1]Continue

An example of Holistic Email Marketing: Integrate search and email marketing using intelligent personalisation
Email Tactics | Events & Seminars | Integrated Marketing | Landing Pages | List Building | List Management | Multi-Channel Marketing | Strategy | Targeting

An example of Holistic Email Marketing: Integrate search and email marketing using intelligent personalisation

ByTamara Gielen October 7, 2013

Read More An example of Holistic Email Marketing: Integrate search and email marketing using intelligent personalisationContinue

How to get the attention of inactive subscribers
Strategy | Targeting

How to get the attention of inactive subscribers

ByTamara Gielen March 5, 2010

Read More How to get the attention of inactive subscribersContinue

Do You, Subscriber, Take Thee, Marketer, to Lawfully Opt-in?
Permission | Strategy | Targeting

Do You, Subscriber, Take Thee, Marketer, to Lawfully Opt-in?

ByTamara Gielen April 15, 2009

Read More Do You, Subscriber, Take Thee, Marketer, to Lawfully Opt-in?Continue

Four New Marketing Segments You Need to Know About
Targeting

Four New Marketing Segments You Need to Know About

ByTamara Gielen March 17, 2009

Read More Four New Marketing Segments You Need to Know AboutContinue

Forget relevance – it’s about value!
Email Tactics | Messaging | Strategy | Targeting

Forget relevance – it’s about value!

ByTamara Gielen March 10, 2009

Read More Forget relevance – it’s about value!Continue

How Much is Too Much?
Email Tactics | Strategy | Targeting

How Much is Too Much?

ByTamara Gielen January 19, 2009

Read More How Much is Too Much?Continue

More Email Marketing Resolutions for 2009
Design & Layout | Email Tactics | Messaging | Strategy | Targeting

More Email Marketing Resolutions for 2009

ByTamara Gielen January 11, 2009

Read More More Email Marketing Resolutions for 2009Continue

5 Fundamental Segmentations That Drive Relevance
Targeting

5 Fundamental Segmentations That Drive Relevance

ByTamara Gielen September 2, 2008

Read More 5 Fundamental Segmentations That Drive RelevanceContinue

How To Collect More Information From Your Email Subscribers
List Management | Targeting

How To Collect More Information From Your Email Subscribers

ByTamara Gielen August 28, 2008

Read More How To Collect More Information From Your Email SubscribersContinue

RSS: Really Simple Segmentation
Targeting

RSS: Really Simple Segmentation

ByTamara Gielen June 9, 2008

Read More RSS: Really Simple SegmentationContinue

Sender-Line Branding Tactics In Retail Emails
Targeting

Sender-Line Branding Tactics In Retail Emails

ByTamara Gielen April 17, 2008

Read More Sender-Line Branding Tactics In Retail EmailsContinue

How to Introduce Behavioral Targeting Into an E-mail Newsletter?
Targeting

How to Introduce Behavioral Targeting Into an E-mail Newsletter?

ByTamara Gielen April 11, 2008

Read More How to Introduce Behavioral Targeting Into an E-mail Newsletter?Continue

Strategies to Re-engage Inactive Subscribers
List Management | Strategy | Targeting

Strategies to Re-engage Inactive Subscribers

ByTamara Gielen April 4, 2008

Read More Strategies to Re-engage Inactive SubscribersContinue

How to Make Sure Your Email Campaigns Are Relevant and Effective
Messaging | Strategy | Targeting | Trigger-Based Emails

How to Make Sure Your Email Campaigns Are Relevant and Effective

ByTamara Gielen March 27, 2008

Read More How to Make Sure Your Email Campaigns Are Relevant and EffectiveContinue

Can a campaign be too targeted?
Targeting

Can a campaign be too targeted?

ByTamara Gielen March 6, 2008

Read More Can a campaign be too targeted?Continue

Preference Centers And Targeting
List Management | Strategy | Targeting

Preference Centers And Targeting

ByTamara Gielen January 3, 2008

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5 Segmentation Tips
Targeting

5 Segmentation Tips

ByTamara Gielen January 3, 2008

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Checklist for Behaviorally Targeted Email Campaigns
Targeting

Checklist for Behaviorally Targeted Email Campaigns

ByTamara Gielen October 26, 2007

Read More Checklist for Behaviorally Targeted Email CampaignsContinue

Ideas for Behaviorally Targeted Email Campaigns
Targeting

Ideas for Behaviorally Targeted Email Campaigns

ByTamara Gielen October 14, 2007

Read More Ideas for Behaviorally Targeted Email CampaignsContinue

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