Comparing Spam Tactics To Email Marketing Best Practices
Spammers have grown more sophisticated, just like permission email marketers, and have incorporated many new tricks into their dark bag of tricks. Spam has also taken on new appearances and ambitions.
In this article, Simms Jenkins analyzes a week’s worth of spam to see what spammers are up to, and compare their tactics to best practices.
Read more here: Dissecting a Week’s Worth of Spam (iMedia Connection)