In his latest blog post, Spencer Kollas says it depends.
“If you have a poor sender reputation it won’t matter what your content looks like, because it probably won’t get to your customer’s inbox. On the other hand, if you have a good reputation, but your content is getting caught by every anti-spam software available, your customer still won’t get your message.”
Head over to Spencer’s brand new blog and read what he recommends us to do.
Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.
Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.
