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DMA launches UK Email Benchmarking Report Q2 2009

ByTamara Gielen March 2, 2010 Studies & Research

Denise Cox reports:

The Direct Martketing Association’s Email Marketing Council has released the Q2 2009 Email Benchmarking Report.
In this quarter’s report, email shows a consistent pattern of growth. Volumes have increased, and contacts per month rose for the first time in a year. Everything points to a growing confidence in this channel.
Interesting to note is that email used for acquisition has increased. Perhaps marketers are investing in more expensive acquisition campaigns to build in-house lists – which lets them continue the conversation one-to-one.

You can view the report (pdf) here.

Tamara Gielen

Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.