Yesterday I posted a link to the executive summary of MarketingSherpa’s new Email Marketing Benchmark guide. Here’s are some of the most interesting findings:

• Inbox overload is the #1 concern of marketers. 
• Lack of trust among recipients due to spam is their #2 concern. 
• Only 2% of email marketers rate deliverability as their biggest challenge. 
• Increasing trust is central to increasing open and conversion rates. 
• Consumers judge companies they are familiar with less harshly than those that are new to them BUT if these companies cross a certain line, they become spammers in the eyes of their customers 
• Positive reputation scores aren’t necessarily a ticket to delivery, nor is the use of one or more authentication protocols. Content continues to play a role in filtering.