Making AI Tangible

Email Marketing Service Providers, Q4 2005

ByTamara Gielen Studies & Research

Looking for an email marketing service provider? Then this new report from Forrester might come in handy: "The Forrester Wave™: Email Marketing Service Providers, Q4 2005". It contains an evaluation of nine top email marketing service providers across 75 criteria.

The evaluation process included a comprehensive assessment of each
vendors offering across more than 75 different criteria as well as a
technology demonstration, review of supporting documentation and
in-depth interviews with key executives and reference customers. Email
Marketing Service Providers were then ranked across four categories
(Leaders, Strong Performers, Contenders and Risky Bets) to create the
comprehensive market landscape.

The report reveals that integration
with other applications, dynamic content capabilities, and flexibility
of the data model are primary points of differentiation.

Scorecard summaries are available for the following vendors: CheetahMail, Digital Impact, DoubleClick Email Solutions, Epsilon Interactive, Harte-Hanks Postfuture, Premiere Global Services, Responsys, RightNow Technologies, and Yesmail.

The report doesn’t come cheap though: US$ 795

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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