170 posts categorized "Events & Seminars" Feed

Accelerating Marketing ROI: webinar

Exact Target and the EEC are hosting a webinar called "Accelerating Marketing ROI" on June 26th and July 11th. You'll learn:

  • How marketers use permission-based email to convert leads faster, drive initial and repeat purchases, and build brand loyalty
  • Why email has become the most effective way to leverage data captured in CRM systems to support the selling efforts of corporate and field sales personnel
  • How to use transaction-triggered email to deliver information and offers relevant to the needs, preferences and profile of individual recipients

Click here to register

Need help optimizing your email marketing results? Get in touch!

Takeaways from the "Designing for the New Email Landscape" webinar

On June 19th WhatCounts hosted a webinar on “Designing for the New Email Landscape,” which addressed designing and coding email in an environment of disparate email readers, increased image blocking and greater use of preview panes.

You can view the archived webinar here or read Chad White's key takeaways on his RetailEmail.Blogspot blog.

Need help optimizing your email marketing results? Get in touch!

Acquire an Eye for Email Design - Webinar

On June 21st, Eyetools Inc. CEO and founder, Greg Edwards will join eROI's Dylan Boyd to speak to about best practices in email design.

Learn the ‘What to dos' and the ‘What not to dos' from these seasoned industry professionals. They'll be looking at some before and after case studies to explore the difference even the smallest tweaks can make to the performance of your emails.

When: Thursday, June 21st at 11:00am PST (2pm EST, 8pm CET, 7pm GMT)

Register here

Need help optimizing your email marketing results? Get in touch!

Finally! My Email Insider Notes

I finally managed to type out all my notes of the Email Insider Summit! :) I know you've been waiting for this for quite a while so I've done my best to type them out as detailed as possible. You can download all 8 pages here (pdf).

For those of you who don't like to read: I have good news! All sessions at the summit were videotaped and have recently be made available on the Mediapost website.

Happy reading or watching! :)

Need help optimizing your email marketing results? Get in touch!

W3C HTML in Email Workshop: draft agenda

Here's a draft agenda for W3C's HTML in Email Workshop on May 24th in Paris.

09:00am  welcome
09:30am  introduction by Workshop Chair
10:00am  E-mail vs. Web – A Tactical + Technical Design Paradox (Jim Kelley, Sarah Davies, e-Dialog)
10:45am  Web standards: a must for html email (Mark Wyner, Mark Wyner Design)
11:30am  break
11:40am  Email security and client development (Chris Newman, Sun Microsystems)
12:25pm  lunch break
02:00pm  Should e-mail designers/developers ignore standards because of poor rendering in e-mail clients? (Darren Rawlings, Premiere Global Services)
02:45pm  HTML email: accessibility (Stéphane Deschamps, Jean-Marc Bassin, France Telecom Group)
03:30pm  break
03:45pm  Outspring HTML-in-Email (Pierre Saslawsky, Outspring Inc.)
4:30pm   closing note by Workshop Chair

Read more about this workshop here.

PS. My computer crashed last week. As soon as it's fixed (fingers crossed) I will post my notes from the Email Insider Summit!

Need help optimizing your email marketing results? Get in touch!

Email Insider Summit

Today is day 2 of the Email Insider Summit in Florida. So far it's been absolutely fantastic! The sessions yesterday were extremely interesting, the speakers are well-chosen (well done Stephanie!), the networking is great and the location is fabulous :)

Compared to an email summit I attended last March, this one is a completely different league. Coming back from the one in March, I didn't really feel I learned or heard something new. After day 1 of the Email Insider Summit, I feel so excited about all the stuff that I've been hearing about - not only from the speakers, but also from talking with other attendants.

I'm making lots of notes, and hope to post them soon. In the meanwhile, check out the summit blog to read what's going on.

I'm sitting on a panel on Saturday morning that will talk about how to go international with your email program. It's going to be fun! Talk to you soon!

Need help optimizing your email marketing results? Get in touch!

Email Marketing 2007: Research Results, Analysis and Best Practices

In a webinar called "Email Marketing 2007: Research Results, Analysis and Best Practices", Epsilon will share newly released findings from their study of consumer attitudes and behaviors toward email and spam.

Topics that will be covered are:

  • How consumers say email marketing impacts their purchasing and their relationships with ISPs
  • Why most email users report that spam is on the decline
  • What steps your customers are taking to make certain they get their email
  • Which security technologies are showing up on consumers’ radar, and how they respond to them
Need help optimizing your email marketing results? Get in touch!

My Next Two Speaking Gigs

It looks like I'll be travelling again soon. I've accepted to sit on a panel together with IBM's Syd Jones and Ogilvy's Skip Fidura on the last day of the Email Insider Summit. We will be discussing how to go global with your email program.

A couple of days later (on May 15th) I will be presenting an eBay case study at the Email Marketing for the Real World conference in London. Hope I'm not going to be too jetlagged ;)

Let me know if you're planning to attend either of these events, I'd love to meet up!

Need help optimizing your email marketing results? Get in touch!

Email Insider Summit, May 9-12

As Justin Foster writes on his blog: "It's cool. It's new. It's hip. It's in Florida. I'm convinced it may be the most neat-o skaleet-o thing to happen to the world of email marketing since the invention of the open tracking pixel.  OK, well, that might be a bit of an exaggeration, but not by much. If you have a career that touches email marketing, You NEED to BE THERE."

I'm going, what about you?

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The Road to Relevance: The Evolution of E-mail Marketing

On April 19th and 30th, Alterian and JupiterResearch are hosting a web seminar called "The Road to Relevance: The Evolution of E-mail Marketing".

David Daniels, Vice President and Research Director of JupiterResearch will present how email marketing is continually evolving as a marketing media, along with consumer attitudes and behaviors.

Register for this web seminar and you will understand:

  • the trends in consumer attitudes and behavior towards email marketing
  • the adoption of targeting tactics to improve message relevancy
  • the demographics of those consumers who are highly engaged with email marketing
  • benchmark data on the actions marketers are taking to optimize their campaigns
  • examples of the practical application of dynamic content, segmentation, targeting and data analysis
Need help optimizing your email marketing results? Get in touch!

W3C HTML Mail Workshop in Paris Next Month

W3C is holding a Workshop to discuss HTML in email on May 24 in Paris, France. As Mathew says on his blog:

"This is a significant event, because it shows that the people involved in formulating and setting web standards recognize that HTML in email is worthy of more time and effort than it has received in the past. It's great news for everyone who has been frustrated by inconsistent support for html in email clients, and is tired of explaining that html can actually improve the experience for people receiving email if done right."

The W3C would like to hear from direct marketers, online retailers and companies using HTML emails
as their default format, to gather requirements, hear triumphs and horror stories, and prioritize plans for future technical work.

Position papers will be the basis for discussions at the Workshop. Accepted papers will be made publicly available.

Candidate Topics for Position Papers are:

  • Why HTML email is mandatory for newsletters and ads
  • Good and bad stories from direct marketers and online retailers
  • Interoperability problems in mail user agents
  • Editing HTML content for email
  • What needs to be done to have JavaScript enabled in email ?
  • Browsing and Authoring "Decorative mail services" on Mobile phone in Japan
  • etc.

Presenters will be asked to make the slides of the presentation available on the workshop home page in HTML, or plain text.

Position papers must be submitted via email to HTML mail public list no later than 21 April 2007. Early submissions are appreciated.

The Workshop is free, and open to both W3C Members and to non-members.

Read more here.

Need help optimizing your email marketing results? Get in touch!

Must-Watch Webinar: Email Metrics and Bounce Management

I attended the "Email Metrics and Bounce Management" webinar that was hosted by StrongMail, the Email Experience Council and Pivotal Veracity. If you'd only attend one webinar this year, I'd highly recommend you watch/listen to the archived version of this one.

Key things you will learn:

  • Review of varying industry practices for calculating delivery, click and open rates
  • How to avoid being misled by inconsistent metrics and bounce data
  • Ways to interpret your metrics and apply them to your business
  • What’s needed to accurately capture, interpret and apply bounce data

Click here to go to the archived version of the webinar.

Need help optimizing your email marketing results? Get in touch!

Notes from MarketingSherpa's Email Summit

Below you can find my notes from MarketingSherpa's Email Summit along with some stuff I noted down when I was reading a bunch of white papers and studies on the plane home. I hope you find it useful!

General Guidelines

  • The average person receives 133 emails per day (US)
  • Make every communication count!
  • Don’t follow best practices blindly => test!
  • Your welcome message is the most impactful (highest open & click-through rates - take advantage of this “emotional moment” when recipients feel most connected & engaged) with your brand
  • Make sure you have a formalized content strategy - written down!
  • Set up an email best practices newsletter (Benchmark countries against each other (eg best conversion), Share learnings & best practices)
  • Keep your emails below 75KB maximum (Preferred size: 35 KB)

Continue reading "Notes from MarketingSherpa's Email Summit" »

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Speaking at a Swedish Email Marketing Conference this Week

I've been invited to give a presentation at an email marketing conference in Stockholm this Thursday. If you can read and understand Swedish, you can find more details here. Otherwise, you'll just have to wait until I get back so I can give you an update :-) Any Swedish people reading this blog by the way? If you happen to attend the conference, come say hi to me.

Need help optimizing your email marketing results? Get in touch!

INBOX 2007

INBOX 2007 will run May 31 - June 1 at the San Jose Marriott in San Jose, CA. INBOX has been acquired by Jupitermedia. The conference team will remain the same.

A preview of the conference program is available here. The Conference tracks have been reorganized around these 4 themes:

  • Messaging, Collaboration, Social Media
  • Security, Privacy, Compliance
  • Infrastructure and Operations
  • CRM and Marketing

Click here to read more.

Need help optimizing your email marketing results? Get in touch!

What Makes People Open and Read Email?

Return Path's Third Annual Holiday Survey found once again that subscribers love email, they even want more email. But they don't make time for email that isn't relevant.

What makes people open and read email? According to the survey the top factor is "prior value" - that a previous email had been interesting to them. Email is not a series of transactions, it's a relationship.

Sign up for this free webinar to hear Return Path's Stephanie Miller explain the results of the survey. She'll offer practical ideas for improving your own subscriber experience – which is key to driving higher response, more revenue and better customer engagement.

She'll be joined by a panel of top-tier marketers talking about how the survey results compare with their results this holiday season.

Date: Wednesday, February 21st
Time: 2pm ET / 1pm CT / 12pm MT / 11am PT / 8pm CET

Sign up here.

Need help optimizing your email marketing results? Get in touch!

Becoming A Member Of The EEC

Eec_certseal_grey_highres69 There. I've done it. I'm now officially a member of the eec! The eec (email experience council) is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.

Being a member means I now have access to all their reports - for free. I can also participate in their roundtables on topics such as deliverability and rendering, list growth and engagement, developing "web standards" for email and lots more...

If you interested in joining the EEC as well, click here.

Need help optimizing your email marketing results? Get in touch!

MarketingSherpa's Email Marketing Summit: Who Wants To Join Me?

Yesterday night I registered for MarketingSherpa's Email Marketing Summit in Miami on March 4-6th. If any of you will attend this event, let me know, I'd love to meet you!

I still have to find a decent hotel room -- preferably one that costs less than $150 and comes without bugs ;-) so if anyone has a good recommendation, let me know as well!

There are 3 Belgians attending the summit (as far as I know), so if you're from Belgium (or the Netherlands) and you're going to the summit, let's hook up.

Tip: both the EEC and the Email Roundtable discussion group are organizing private meetings for their members at the Summit so you can do some networking! I still need to sign up for an EEC membership, need to make a note of that...

Email me at tamara [at] b2bemailmarketing [dot] com or leave a comment to this post. I'd love to hear from you!

Need help optimizing your email marketing results? Get in touch!