170 posts categorized "Events & Seminars" Feed

The Deliverability State of the Union Webinar

A free, one-hour webinar from Epsilon

When: Tuesday, February 13, 2007
Time: 1:00 PM - 2:00 PM EST, 10:00 AM - 11:00 AM PST

Register here

From default image suppression, to the launch of feedback loops and third party accreditation programs, last year was an especially pivotal one for the rapidly evolving email delivery landscape.  Although the challenges remained plentiful, many will remember 2006 as a critical turning point when the road to the inbox became paved with promising new opportunities.

Join Epsilon for a recap of all the year’s most important trends, developments and research on the ISP, industry self-regulatory and government policy fronts, and learn where your focus needs to be to optimize your customer relationships, deliverability and email marketing ROI in 2007 and beyond.

Attendees will discover:

  • Why creative design and rendering optimization has emerged as one of today’s top concerns
  • How increased spending on database technology and growth is poised to redefine leading marketers’ deliverability challenge in 2007
  • Key insights, best practices, research and lessons learned related to email authentication, image suppression, international policy developments, and many other critical issues.

Attendees will receive a free copy of Epsilon's forthcoming white paper "Deliverability Year in Review 2006"

Need help optimizing your email marketing results? Get in touch!

MarketingSherpa Seeks Nominations for Email Marketing Awards

MarketingSherpa is seeking nominations for its second annual Email Marketing Awards.  Ten entry categories include: best email newsletter, best email solo blast promotion, best triggered campaign, best opt-in (list growth) campaign, and best business-to-business email marketing.  The deadline for entries is February 16. Get $50 off the regular entry fee with code EA33.

Winners will be announced at a lavish Awards Gala to be held at Bongos Cuban Café (owned by Gloria Estefan) in Miami, Florida on March 5th, in conjunction with MarketingSherpa's Email Marketing Summit & Expo.

Need help optimizing your email marketing results? Get in touch!

Join The Email Marketing Roundtable Discussion Group

If you're a marketer and are looking for a resource to network with other email marketers and learn about best practices, the Email Marketing Roundtable is definitely the place to be!

It's a a nonprofit group where online marketers and e-commerce specialists can meet and talk about what works and what doesn't in the day-to-day world of email marketing.

I've been a member of this group for more than a year now, and the value and knowledge that I got out of it has just been amazing! Spread the word!

Need help optimizing your email marketing results? Get in touch!

Segmentation And Personalization - webinar

With the growth of your email lists comes the need to create more manageable sub-lists of targeted recipients. By discovering some common themes amongst your contacts, you will be able to make your messaging more relevant and you will attain higher quality leads.

Join eROI sales manager Alex Williams as he explores five techniques for segmenting email lists, and five examples of using dynamic content to deliver targeted messaging based on your recipients' profile settings.

When: Tuesday, January 23, 2007 11 am PST (8pm CET)

Register for this webinar here.

Need help optimizing your email marketing results? Get in touch!

Tips & Tricks to Increase Your Email Marketing ROI in 2007 - Webinar

On January 17th Lyris and Direct Magazine are hosting a webinar called "Email Marketing Playbook: Tips and Tricks to Increase Your Email Marketing ROI in '07".

In this one-hour webinar, Dave Dabbah and Ken Magill will discuss the tactics and strategies you should be sure to start including in your 2007 email campaigns -- and some of the rookie mistakes that you should avoid--including:

  • Ways to increase your opt-in email list: best practices (and a few of the worst)
  • Different approaches for B2B and B2C companies for list-building
  • Three ways to keep your customers and prospects continually engaged
  • How to increase your marketing program's ROI through email
  • Top three ways to improve your email's deliverability

This presentation is designed for experienced email marketers looking for new ideas for improving their email marketing programs.

Register here.

Need help optimizing your email marketing results? Get in touch!

Email Marketing Benchmarks - Key Trends for 2007 - Webinar

Vertical Response is hosting a webinar based on the new edition of MarketingSherpa’s Email Marketing Benchmark Guide 2007 on January 16th at 11am PST (8pm CET). The webinar will be presented by MarketingSherpa's Anne Holland and Stefan Tornquist.

You'll learn:

  • Surprising new open and clickthrough benchmark data
  • How to redesign your email newsletter and sales alert templates to improve results
  • (based on new eyetracking heat maps)
  • Discover if segmentation, personalization, or other advanced tactics are worth testing for your program

Click here to register.

Need help optimizing your email marketing results? Get in touch!

Authentication Summit 2007

On 18 and 19 April the Authentication Summit 2007 takes place in Boston. It's a two-day intensive program focused on online authentication, identity and reputation.  Summit 2007 builds upon the success of the past two Summits, with several enhancements including expanding the event to 2 full days, and three tracks, highlighting best practices in email, Web and domain authentication.

Continue reading "Authentication Summit 2007" »

Need help optimizing your email marketing results? Get in touch!

The New Era of Email Marketing - Webinar

StrongMail Systems is hosting a webinar called "The New Era of Email Marketing - Key Strategies for protecting your company's brand and reputation" on January 18a at 2pm GMT

The webinar will focus on email authentication and the factors that drive sender reputation, brand perception and deliverability.

Attendees will be provided with step-by-step strategies for implementing a successful email authentication programme and for safeguarding sender reputation to maximize deliverability.

Click here for more info.

Need help optimizing your email marketing results? Get in touch!

Top Ten Things You Need to Know About Email Deliverability

On January 11th the DMA is hosting a virtual seminar on the topic of email deliverability:

Top Ten Things You Need to Know About Email Deliverability
Thursday, January 11, 2007 | 1:00 P.M. - 2:00 P.M. EDT

Speaker: Jordan Ayan, Chairman, Create-It! Inc. and CEO of SubscriberMail

Description:
This fast-moving one hour virtual seminar will introduce the ten most important areas of email delivery that marketers using email campaigns need to follow. This virtual seminar is specifically designed to help marketers that are using email in either a B-to-B or a B-to-C setting with the goal of increasing or maintaining good deliverability.

The seminar will answer questions such as:

  • What is meant by the term email deliverability - What aspects are involved in delivery, and what can be done to increase deliverability?
  • What parameters of email campaigns are looked at in email filters?
  • How is your email "reputation" factored into email deliverability?
  • What are the best practices for ensuring consistent email delivery?
  • What does the future of email deliverability look like?

Registration rate:
DMA Member: $149
Non-Member: $199

Click here for more info.

Need help optimizing your email marketing results? Get in touch!

MarketingSherpa's Annual Email Marketing Stats (teleconference)

On December 19th MarketingSherpa will host their annual email stats teleconference. By attending you'll find out what 3,637 email marketers revealed about open, click, conversion rates, list growth and budgeting. Plus, you'll receive a PowerPoint Presentation PDF featuring 8 new data charts & tables plus Eyetracking Heatmap that you can share with your colleagues.

Click here for more information.

Need help optimizing your email marketing results? Get in touch!

MarketingSherpa's Email Marketing Summit

On March 4-6 MarketingSherpa organizes its Email Marketing Summit '07 in Miami. Attendees will discover the latest research and practical, real-world tactics to improve results:

  • How to grow your list faster -- with names that respond
  • How to tweak your creative design for better results (including A/B and multivariate test Case Studies.)
  • How to automate personalized, high-impact campaigns including welcome series, purchase reminders, lead nurturing, loyalty generating, etc.
  • How to avoid filters and improve delivery (for permission mailers only.)
  • How to better measure engagement, test results, true delivery, and value-per-name (far beyond the open and click.)
  • Fresh content ideas to give your email newsletter new life

You can save $300 by reserving your ticket before December 31st.

Click here for more information

Need help optimizing your email marketing results? Get in touch!

Webinar: The State of Email Deliverability

On November 29the GoodmailSystems hosts a webinar featuring JupiterKagan's David Daniels. David will present new research on the state of deliverability.

Time: 11am PST / 2pm EST / 8pm CET / 7pm GMT

What you'll learn:

  • Average delivery rates reported by e-mailers (find out if you're better-or worse-than the competition)
  • Which delivery improvement techniques are commonly used today
  • How do moves by ISPs to block links and images affect email results
  • Are marketers ready to pay to assure delivery of email?

More info here.

Need help optimizing your email marketing results? Get in touch!

Designing Effective HTML E-mails

Join EmailLabs' Stefan Pollard on November 27 or 28 for a webinar on the topic of "Designing effective HTML emails".

Attend this webinar and learn how to design HTML messages that will render better in your readers' email clients and inspire more action. Other topics include:

  • HTML design and coding for optimal inbox delivery
  • Reducing spam signatures
  • Combining text and images to improve readability
  • Stylesheets and tables
  • Layout tips for preview panes

When you sign up, you'll also receive EmailLab's Complete Guide for Creating HTML E-mails.

The Webinar is free, but space is limited. Sign up here.

Need help optimizing your email marketing results? Get in touch!

Email Insider Summit, December 3-6, Utah

Mark your calendars for the next Email Insider Summit: December 3-6, Utah.

Apparently this is supposed to be a fantastic event for all levels of email marketers where over one hundred brand marketers and agency decision makers will network, discuss and debate, working collaboratively to improve the email channel, as well as their own marketing efforts.

Registration Price: $2,495 -- a bit too expensive for me :o)

More info here.

Need help optimizing your email marketing results? Get in touch!

Default Image Suppression Demystified (webinar)

The likelihood that your email messages will arrive in consumers’ inboxes without their images displayed is increasing every day. Major ISP trade groups recently ratified default image suppression as an industry best practice, and Microsoft plans to adopt default image suppression in its soon-to-be released next-generation email service, WindowsLive. Are you ready?

Join Epsilon Interactive for a review of new proprietary research examining consumers’ experiences with – and responses to – growing ISP adoption of default image suppression. Find out what you can do to optimize your email marketing efforts as default image suppression becomes the norm.

Questions that will be answered include:

  • How many consumers are affected by default image suppression?
  • How much education is needed to ensure consumers are aware of how they can unblock images?
  • What impact will image suppression have on your campaign performance?
  • What creative and delivery best practices should marketers employ to optimize the effectiveness of their campaigns in the age of the imageless inbox?

When: Wednesday, October 4, 2006
Time: 1:00 PM - 2:00 PM EDT, 10:00 AM - 11:00 AM PDT
Sign up here (space is limited).

Need help optimizing your email marketing results? Get in touch!

ClickZ's Email Marketing Conference & Expo

ClickZ.com will host the first annual ClickZ Specifics: Email Marketing 2006 event in New York City on 24 and 25 October. The two-day forum includes expert-led sessions that will help marketers:

  • Write and design great messages that increase response
  • Build -- and maintain -- a successful list
  • Test and calculate e-mail campaign ROI
  • Nourish customer relationships and generate new leads
  • Understand personalization and dynamic campaigns
  • Deliver: avoid e-mail filters and the dreaded spam folder

For all conference session descriptions and a full list of the speakers, click here.

Need help optimizing your email marketing results? Get in touch!

Busting Out of the Inbox: The New 1to1 Rules of Email Marketing (webinar)

Has email been left behind by snazzy blogs and RSS feeds? Cut short by ISP filters and new regulation? Set aside by prospects and customers numb to new offers?

On September 26th at 11am Eastern, join, Christopher Helm, Executive Editor, Peppers & Rogers Group, Andrew Hull, Marketing Operations Manager, RightNow Technologies, and Hope Neiman, SVP, Marketing and Strategy, RightStart for the live webinar, "Busting Out of the Inbox: The New 1to1 Rules of Email Marketing."

During this one-hour event, you'll hear real advice on how to:

  • Spot the trends and tactics taking email closer to the 1to1 level
  • See where email fits in the online marketing mix, from blogs to search and RSS
  • Understand why a sky-high response rate might actually cost you money
  • Tap new insight from Web inquiries, service interactions, ad responses and sales history to deliver more targeted emails to qualified customers and prospects
  • Use email to automatically respond to any customer contact activity -- purchase, account expiration, event attendance -- and enhance every interaction
  • Track email marketing's impact on other channels, such as the Web and phone
Need help optimizing your email marketing results? Get in touch!

Effective, Creative & Compliant Email Marketing (1-day conference)

On October 3rd, the DMA is organizing a 1-day conference on "Effective, Creative & Compliant Email Marketing" in London (UK). At this event you will:

  • Take away key deliverability tactics, in-depth knowledge of how to maximize response through enhanced use of data, creativity and integration strategies
  • Learn from experience, with presentations from Visit Britain, Bounty.com, AOL, Honda & Carphone Warehouse
  • Gain essential knowledge of legal requirements for all email marketers covered in an easily accessible format

Find out more here.

Need help optimizing your email marketing results? Get in touch!

Email Marketing Conference, Utrecht, 7 September

I just found out about this today (thanks, Richard!):

On September 7th there's an email marketing conference in The Netherlands:

De Nationale E-mail Marketing Conferentie
7 september 2006, Media Plaza, Utrecht (The Netherlands)

Speakers include Jeanniey Mullen (Ogilvy) and Richard Gibson (RSA Direct/The DMA).

More info here (Dutch only).

I will definitely try to attend this event, let me know if you're planning to go as well!

Need help optimizing your email marketing results? Get in touch!

Forrester Boot Camp: The Road Map For Email Marketing Success: An Introduction

Forrester Research is organizing an email marketing boot camp on July 20th in Chicago. This Boot Camp will help marketers make their email efforts successful, focusing on when and how to use email, design best practices, create list-building strategies, and measure results. Specific exercises will teach marketers how to evaluate their email campaigns against internal goals and industry best practices.

The Boot Camp will include:

  • Interactive sessions on consumer attitudes and behaviors toward email, email acquisition best practices, campaign design, email delivery and spam legislation, email measurement, and email vendor selection and management.
  • Training on Forrester's email evaluation tool and in-depth feedback on your email by a Forrester analyst.
  • The opportunity to share, learn, and network with other attendees and Forrester analysts.

When: July 20, 2006
Where: Chicago, Ill.
Cost: $2500 or 25 Service Units

To register or for more information, please contact events@forrester.com or +1 617/613-5905.

Featured speakers:   
Elana Anderson, Vice President, Research Director, Forrester Research, Inc.
Shar VanBoskirk, Senior Analyst, Forrester Research, Inc.

More info here.

Need help optimizing your email marketing results? Get in touch!