Making AI Tangible

iMedia Connection: Email Objects in the Review Mirror

ByTamara Gielen Email marketing

I agree with Silverpop’s CEO, Bill Nussey, when he says that he "hopes marketers learned during the past year and took to heart that while
email is inexpensive compared to other messaging channels, it is by no
means easy".

Email marketing isn’t about tricking a recipient into opening an email and then try to sell them something. It’s about building trust and being relevant. It’s about provided the right content to the right people. It’s about segmentation and testing.

Source: iMedia Connection: Email Objects in the Review Mirror.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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