links for 2008-03-19
- a handy-dandy guide that you can use whether you’re venturing into email for the first time or shopping around for a new provider.
- Using e-mail as a full-fledged direct marketing channel, and applying the same analytical standards you’ve set for offline efforts, can help you get a better look at your customers, build stronger relationships and increase returns in every possible way.
- Barely a day goes by without another new development suggesting the spread of mobile email among both businesses and consumers will accelerate. But how do you adapt to that as a sender of marketing email?
- See how a marketing team targeted their dead lead file with a simple text-only email campaign that signed up 36% more customers.
- What is news is why the FTC says the company was charged. The reason involves what is considered by traditional direct marketers to be one of the two most powerful selling words in the English language: “free.”
- an in-depth look at the most important metrics and some ways you can improve your results.
- To a designer with Photoshop, everything looks like a canvas to be filled. The truth with email design, however, is that less is often more.
- The rate at which emails are sent is not based on how fast the ESP can push the messages out the door, but rather on the rate at which the various Internet service providers on your list accepts them.
