links for 2007-12-18
- In the process of looking for a way to implement open rate tracking in an in-house created HTML email system, Alec had a look at readnotify.com. Read his evaluation of this service here.
- a few quick tips on how to build an accurate budget for your email marketing campaign strategies
- Dynamic content, remarketing and operational messages are all set to be the biggest trends in email marketing in 2008, according to research by Experian CheetahMail.
- Yahoo announced they are fans of the project and will do everything they can to support 100% of their recommendations! Well done guys!
- According to David Daniels, 2008 looks like it is poised for progress, as many marketers that he has been speaking with are aligning their budgets to make it a break out year.
- Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail or e-mail campaign.
- How will e-mail marketing spending change from 2007 to 2012? How will consumers’ e-mail use patterns and spam impact e-mail marketing spending? What is the outlook for spending on retention, acquisition, and transactional e-mail?
- Yahoo! introduced a new error code “451” to notify senders that “They just don’t want your email.
- Andrew critiques the Skype welcome email.
- Denise Cox recently received a 3rd party promotional email that does an excellent job of branding and introducing the ‘third party’. Check it out.


