In the process of looking for a way to implement open rate tracking in an in-house created HTML email system, Alec had a look at readnotify.com. Read his evaluation of this service here.
a few quick tips on how to build an accurate budget for your email marketing campaign strategies
Dynamic content, remarketing and operational messages are all set to be the biggest trends in email marketing in 2008, according to research by Experian CheetahMail.
Yahoo announced they are fans of the project and will do everything they can to support 100% of their recommendations! Well done guys!
According to David Daniels, 2008 looks like it is poised for progress, as many marketers that he has been speaking with are aligning their budgets to make it a break out year.
Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail or e-mail campaign.
How will e-mail marketing spending change from 2007 to 2012? How will consumers’ e-mail use patterns and spam impact e-mail marketing spending? What is the outlook for spending on retention, acquisition, and transactional e-mail?
Yahoo! introduced a new error code “451” to notify senders that “They just don’t want your email.
Andrew critiques the Skype welcome email.
Denise Cox recently received a 3rd party promotional email that does an excellent job of branding and introducing the ‘third party’. Check it out.
