"marketing organizations can no longer afford not to invest in efforts to improve the relevance of their e-mail programs"

"I spend 30-60 minutes a day on average reading about this industry to really understand it and learn new things about it. Education is an ongoing thing in my opinion. Never rest on what you know and always have an open mind."

"We’ve all had emails that worked particularly well, drawing an unusually high response. Pity, then, we can’t use that same email again and again. Except we can…sort of." Mark Brownlow offers five ideas.

"Hoping to inspire you to review your own subscription processes, here are the improvements that we made"

"Last month Apple replaced .Mac with a new service called MobileMe and while it is certainly slicker visually and nicer to use, in terms of CSS support the results were mixed."

"The increased initial download size, and hence slower speed, the failure to show for increasingly popular webmail clients and the hassle of attachments still seem to indicate that embedded images are not the way to go in most cases."

"the topic of what is and isn’t allowed under CAN-SPAM almost always comes up during any discussion about using transactional e-mail for marketing purposes. While it’s always a good idea to verify that you’re in compliance with CAN-SPAM laws, the good news is that when done properly, this potentially lucrative and brand-building practice is allowed. The key comes down to knowing the law and acting accordingly."

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