links for 2008-07-08
- Marketing e-mails that include customers’ names, hobbies and other personal information could come across as “too pushy”, a U.S. study of e-mail marketing has found.
- JupiterResearch has identified a segment of online users as influencers. Marketers must therefore target and engage this audience differently.
- New registrants have recently opted-in to receive e-mail from you. The ball’s in your court. How will you respond to further the relationship?
- your subscribers are talking to you. Now it’s up to you to listen with an open mind and act wherever it’s appropriate.
- The guys over at Campaign Monitor figured out a way to get background images to work in Outlook 2007.
- One of the "problems" faced by email marketers is that not all emails make it to the destination inboxes. One way to increase the number that do is to have your emails certified or accredited by a third-party agency.
- If you haven’t broadened your opt-in scope for a while, see the list below to find out how others are mining alternative sources for addresses without ransacking the marketing budget to find the money.
