links for 2008-02-06
- Two-thirds of marketers (67%) says resources for database and analytics to support online marketing efforts call for the most marketing investment this year, according to Alterian,
- February 20 @ 2pm ET/11am PT – Stephanie Miller provides key insights on how to make your email programs more engaging.
- Marketing 1.0 is all about technology platforms that provide business intelligence, hyper segmentation and behavioral targeting. Marketing 2.0 defines the aggregation, analytics and automation of customer interaction data to drive campaign optimization.
- We often receive beautiful layouts with clever marketing that could win design awards in print and other online mediums. And we are frequently the bearers of bad news to the designers when we have to tell them that their layouts are lousy for email.
- Learn how to avoid common mistake of disregarding BlackBerry and other mobile readers, find out how good deliverability can increase email-generated revenue and learn how the right subject lines can improve clickthroughs.
- great list of tools and resources
- 30 practical steps to maximize your email deliverability
- Permission and privacy are the big issues in the email universe particularly where the FTC is concerned. The FTC’s proposed Behavioral Marketing Self Regulatory Principles could have a direct impact on ad targeting for all marketers including mailers.