Sep 24: This webinar explores how leading online retailer The Parent Company is achieving a 253% risk-adjusted ROI by centralizing email across ten retail and content brands, including eToys, BabyUniverse and ePregnancy. This interactive webinar will present the findings from the newly released Forrester Consulting study "The Total Economic Impact™ of the StrongMail Platform." — Hear The Parent Company SVP and CIO Chris Cummings discuss goals and objectives for his email programs while Forrester Research email analyst Julie Katz analyzes the findings alongside additional research on email trends.

"in the first part of this two-part series, we examine some of the root causes of list fatigue. "

If you’re measuring email effectiveness based on online sales, you’re only getting part of the picture. To understand the campaign impact, here are the metrics to consider.

Loren McDonald offers some pretty compelling arguments for why you shouldn’t go for anything less than double opt-in.

Relevance and timing have a huge impact on how an individual regards any given messaging frequency; getting this right (a topic in its own right) requires a deep understanding of customer profiles and the use of event triggers and lifecycle marketing techniques in your email programmes.

The author describes how a new company overcame recent delivery issues with Yahoo Mail.

There are basically five reasons why we get spam.

With e-mail, your cannibalization costs are based on customer frustration — how many contacts until you no longer get enough revenue to offset the folks who opt-out of your campaigns? You can answer this by executing simple contact strategy tests.

Take a look at one eretailer (Diapers.com) who tripled new customer referrals with three simple tweaks to their email strategy. The strategy also used well-timed emails to turn abandoned shopping carts into 129% more conversions.

For the most part, segmenting your email marketing lists can help improve your open and click rates, and will reduce the number of bounces from each campaign you send. However…

Mark Brownlow: "Every now and then, I put up an article with detailed, but clear and jargon-free, explanations of some basic email marketing concepts. For those who don’t live and breathe this stuff (which is most people). The latest appeared today and covers the issue of image blocking. What is it? Why does it matter? What can you do about it?"

In this video, Julie Waite and DJ Waldow dissect several holiday messages from last year. They evaluate from Crutchfield, eBags, HP Shopping, and Nascar – all who entice consumers with unique methods.