Jeanniey Mullen talks about a simple mathematical equation she often uses to justify and win an increased budget for e-mail marketing.

If you have customers who infrequently interact with e-mail campaigns, but opt-out at low rates and generate profit when e-mailed three times per week, why should the contact strategy be reduced to one time per week for infrequent e-mail responders? Do yo

how to use the simple and handy ALT tag to ensure your email message will reach the widest possible audience.