links for 2008-08-18
- E-mail marketing is an efficient tool for pushing small businesses through the consideration and purchase process, with the number of small businesses (i.e., with fewer than 100 employees) researching products and services online increasing. How cluttered are small-business owners' and operators' e-mail inboxes? How engaged are small-business owners and operators with e-mail?
- A Connecticut man has been sentenced to seven years in prison for allegedly masterminding a phishing scheme in which he and five others scammed AOL users out of hundreds of thousands of dollars over four years.
- Barack Obamaâs email campaign asks you to sign up for a cell phone text announcement the minute he decides on a VP candidate. This is a great dovetail from email to text-messaging, two contact preferences that have been slow to meld.
- The Consumerist headline says it all: Pizza Hut Sends Unsolicited Email To Apologize For Sending Unsolicited Email. Or does it? Let's talk it through.
- âThe best [marketing] candidates for SMS are the ones who have an urgent message or one that their end users will need on their personâif they are walking into a retail store or are in the field and need a coupon code.â