Handy checklist of features

Here’s how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.

Companies with contact centers can increase their sales by adding email follow-up to their process.

A newsletter that gives its subscribers many ways to interact with you and the product is one that they will anticipate and welcome. By extension, they’ll find more value in it, spend more time reading it and ultimately buy more from you through it.

See how a leading outdoor sportswear manufacturer generates more qualified leads for their partners through a redesigned site and emails that target their customers’ lifestyles.

Bank of America’s opt-in practices, although legally correct, don’t seem to very “permission-friendly”