The company began collecting e-mail addresses from customers just last January and has since built a whopping file of over 10 million addresses.

Jeanne Jennings will be presenting at the 6th edition of "De Nationale E-mailmarketing Conferentie".

For an example of one of the most ill-conceived e-mail marketing schemes in the short history of the medium, look no further than SmileTalk, an e-mail “newsletter” from Colgate-Palmolive.

Mashable lists more than 30 email newsletter services which enable you to create and send professional newsletters to your target audience.

See how one organization pitted a series of emails against their usual direct mail package and tripled the number of donors and walkers for their annual fundraiser.

Why not apply old-school catalog techniques to the data-rich environment known as your e-commerce website?