links for 2008-08-20
- "It is interesting to note the difference in what marketers think they should provide and what the recipients want to receive. For example, industry research is actually more valuable to End Users then marketers seem to think."
- Another reason why you should use double or confirmed opt-in.
- Stefan Pollard discusses 4 common assumptions that have been labeled best practices but might be more correctly labeled "conventional wisdom," meaning ideas people accept as worthy without investigating them on their own. "Not every best practice will yield the best results."
- Loren McDonald offers these tips: Don't panic. Make it right, quickly. Communicate your follow-up first to those directly affected. Turn the mistake into an opportunity. Learn from your mistake. Sounds simple? Well, it is!
- "OK, so âPart 47â is an exaggeration, but every time a new study on e-mail marketersâ practices comes out, it without fail illustrates how loosey goosey we are on this particular channel."
- If you are looking for an email service provider, then this guide can help you compile your shortlist. It contains profiles of 23 leading UK suppliers plus information about the size of this market and trends affecting the sector. Includes SWOT analysis, tips and pitfalls and vendor matrix.
