links for 2008-07-04
- Interestingly these emails coming various hotel chains don’t really focus on deals. Their is one here and there, but overall the focus is more on the experience.
- "[U]sers are selfish, lazy, and ruthless." When you arrive on a page, you don’t actually deign to read it. You scan. If you don’t see what you need, you’re gone. (tip: click through to the original article, it’s very interesting!)
- While email marketing has a zillion benefits for marketers – in the end all efforts and time spent should be about delivering value to the recipient. This is the only way marketers will see ROI in their email marketing.
- Embedded video in email, Does it work? Tips for sending video in email, reasons not to send video in email
- Read how Ask-Leo used a 60-second delayed hover box on their website to drive opt-in growth. Interesting stuff. Open access until July 9t
- eROI is doing another survey. This time they want to find out what you think are the elements of a great email.
- In e-mail marketing, this one is a slam dunk! You simply create a suppression list for this tiny subset of the customer file, and don’t send e-mail marketing campaigns to this segment.
