MarketingSherpa Releases 2009 Email Marketing Benchmark Guide
MarketingSherpa released their 2009 edition of the Email Marketing Benchmark Guide. Here are some of the highlights:
- A down economy means more email – means more competition at the inbox
- Attitude toward email budgets correlates with performance
- To increase opt-ins, offer real benefits – consumers want to opt-in but they want something in exchange
- You can overcome image blocking – good email design can trump image blocking – to an extent