My favorite reads of the past week (weekly)
Copywriting formulas (don’t write from scratch!)
all the #copywriting formulas you’ll even need by @copyhackers http://j.mp/1RN4z9P
Email Preferred Communication Channel For Financial Services, Social Last 09/29/2015
“Email is the most popular form of customer communication in the financial services industry”” http://j.mp/1LNL1kn
Email testing and optimization: an in-depth look into what works | ClickZ
Email testing and optimization: an in-depth look into what works: http://j.mp/1Me9XD7
Gmail’s New ‘Block’ Option: Pros and Cons for Marketers | Litmus Blog
Gmail’s ‘Block’ Option: Pros and Cons for Marketers http://j.mp/1Q7MzbW
LoveKnitting Puts Automation to Work | MailChimp Email Marketing Blog
LoveKnitting Puts Automation to Work #emailmarketing http://j.mp/1RN6JGu
Blue Cross creates personalized donor journeys with email automation – Adestra Post
Blue Cross creates personalized donor journeys with email automation #emailmarketing http://j.mp/1RN24V2
