Recommended Reading 02/27/2013
3 Neuromarketing Considerations For Landing Page Optimization
MediaPost Publications Why (And How) Marketers Should Follow DMARC 02/25/2013
What will kill email? – Christopher S. Penn : Awaken Your Superhero
68% of people use their smartphone for email, 26% for shopping | Econsultancy
To Send or Not to Send an Email…That Is the Question
“There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: 1) Get to a 1:1 state and 2) Send away — Oddly enough, both have some merit, and are likely the correct answer to a very specific situation within your mailing portfolio, but as a broad stroke approach either could fail on its own. Let’s dig into the pros and cons of these very real scenarios.”
