Stuff you should read (weekly)
Study Says Spam Can Be Cut by Blocking Card Transactions – NYTimes.com
The computer scientists say that because the spam system relies on just a few banks and an even smaller number of credit card processors, the business is highly vulnerable to disruption by regulators and law enforcement agencies.
8 Tips for developing the successful Preference Centre – Part 1
14 tips to boost your creativity (possibly)
That’s where creativity comes in: ideas and images, copy and campaign concepts, subject lines and new designs that draw attention and drive response. But there’s a problem with being creative: how exactly do you do “be creative”? Mark Brownlow shares some tips
Gmail to Allow Images, but Not Animation, in Ads
Gmail will begin allowing advertisers to use images. For example, an e-mailed offer for a ski package showing a skier on the slopes could be accompanied by an ad on the right side of the screen, showing a competing offer, replete with another skier coming down another slope.
Creating Effective – and Profitable – Birthday Emails | ClickZ
Jeanne Jennings looks at a few birthday emails, both good and not-so-good, which stood out in her inbox.
Direct Mail vs. Email Newsletter
when do you use an email vs a direct mail piece?
Mobile Email Access Increases 80 Percent From October: Return Path
Mobile access now accounts for 16 percent of how people read their email, according to Return Path.
Grande Guide To Email Deliverability And Privacy
everything you need to know about deliverability and privacy
