Making AI Tangible

Tips & Tricks to Increase Your Email Marketing ROI in 2007 – Webinar

ByTamara Gielen Events & Seminars

On January 17th Lyris and Direct Magazine are hosting a webinar called "Email Marketing Playbook: Tips and Tricks to Increase Your Email Marketing ROI in ’07".

In this one-hour webinar, Dave Dabbah and Ken Magill will discuss the tactics and strategies you should be sure to start including in your 2007 email campaigns — and some of the rookie mistakes that you should avoid–including:

  • Ways to increase your opt-in email list: best practices (and a few of the worst)
  • Different approaches for B2B and B2C companies for list-building
  • Three ways to keep your customers and prospects continually engaged
  • How to increase your marketing program’s ROI through email
  • Top three ways to improve your email’s deliverability

This presentation is designed for experienced email marketers looking for new ideas for improving their email marketing programs.

Register here.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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