Making AI Tangible

[Webinar] The Role of Email in the new B2B Marketing Mix

ByTamara Gielen Events & Seminars

On November 15th, Kieran Flanagan, Marketo's Online Marketing Manager EMEA, will be giving a keynote presentation at the International Email Marketing Summit next week to discuss why email is an integral part of the new B2B marketing strategy.

He will discuss:  

  • How your company can move past batch and blast to event triggered email 
  • Why persona mapping & email segmentation is a must for your company 
  • How to adopt a culture of A/B testing that will improve your metrics (with real world examples)

Click here to register.

Not convinced yet? View a short video in which Kieran briefly talks about 3 gems he will share with us on the 15th:

[youtube https://www.youtube.com/watch?v=x0uzFrokBe4]

You seriously don't want to miss this session! Click here to register.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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