Recommended Reading 02/25/2013
Email Preferred Communication Channel; Commands More Clicks & ROI
“Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments.”
Hick’s Law In Marketing | Is It Damaging Your Landing Page Results?
“If you want more orders, you need to provide as many ways as possible for prospects to say YES!”
“The following questions can help you decide whether to test pop-overs for your email program. “
Email Copywriting: How a change in tone increased lead inquiry by 349%
MediaPost Publications DMARC: Flipping A Switch To Fight Email Fraud 02/19/2013
“Today, thanks to widespread adoption by the mailbox provider community, DMARC covers more than 80% of consumer mailboxes in the U.S. and more than 60% of consumer mailboxes globally. So more than 2 billion mailboxes fall under DMARC’s protection, allowing marketers to stop a huge portion of the email fraud sent under their names, instantly.”
8 things you should watch out for when crafting a new campaign
How to plan event-triggered automated email campaigns
“The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. “
