It’s not uncommon to receive opt-outs every time you send out a marketing message -the industry average hovers around 2.1%- but there are things you can do to bring your opt-out rate down.
In this article Stefan Pollard and Janine Popick address some common marketer mistakes that result in subscribers opting-out.
Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.
Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.
