In this case study MarketingSherpa tells the story of how SmartBargains.com made four budget-conscious automated email programs thrive by mixing in a healthy dose of Web analytics. Very inspiring!
The article includes how-to tips, creative samples and results data. (Open access until Nov. 13th)
Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.
Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.
