Making AI Tangible

DMA 2005 Postal & E-mail Marketing Report

ByTamara Gielen Studies & Research

In this report you will find industry benchmarks, projections, and insights to help you determine the most profitable marketing mix:

  • mailing patterns (i.e., mailing quantity, frequency, peak mailing time, etc.)
  • house vs. outside lists
  • response rates
  • use of alternative media distribution options
  • list rental and exchange practices
  • database strategies and uses
  • cross-selling and up-selling strategies
  • customer service communications

And it compares both postal mail and e-mail in both B-to-B and B-to-C spaces with regards to:

  • volume
  • frequency
  • marketing strategy
  • customer retention
  • traffic, lead, and order generation

Member Price: $295
Non Member Price: $495

More info here.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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