links for 2010-01-06
- From impulse buyers to strategic, rational long-term thinkers, internet commerce is split between an incredibly wide range of people. This is reflected in the massive range of different sales tactics and marketing methods out there. Some people respond to sales pages, while others are much more interested in methodical research and moving at their own pace. What does this mean for you as an email marketer?
- According to Epsilon, email open and click rates experienced year-over-year increases in Q309 vs. Q308 as the industry headed into the traditionally busy holiday season.
- A wealth of data is hiding within your email program. While many email marketers rely on the standard email reports, slicing this data by various factors, including opt-in source, time, demographics, activity and much more can reveal a number of actionable insights.– this is a must read article about metrics!
- The following checklist will help keep your efforts focused and give both new and old email campaigns a great start in 2010.
- If you code the HTML for your own emails, we recommend using table instead of div for the structure of your email. Although many web developers and designers despise doing this, it's safe to say that it only applies to the realm of web sites. When you're creating an email for all sorts of different clients, you have to "dumb down" your markup and go old school.
- My answer? Buy your traffic, not your list:
- There are a number of things that make a responsible ESP, including setting and enforcing standards higher than those set by the ISPs.
- Use people photos, big headlines, and lead the eye to the conversion button – Make sure the important information is above the fold and that forms are easy to complete – The only real way to ensure conversions is to test landing pages with consumers, under real marketplace conditions
- If you use SpamAssassin and today it's suddenly scoring every email you receive with at least 3.2 points, and it says that "the date is grossly in the future," then you should read this.
- tonnage marketers will increasingly be identified as senders of garbage and will see their blasts treated as such.
