links for 2009-12-02
- “In the case of a membership association, does the nature of a membership renewal message transform from transactional to commercial solely on the basis whether the membership is current?"
- The trend of emailing more leading up to Black Friday continued in 2009 just as it had in 2008. However, the volume totals for several of these days — the Sunday, Monday and Wednesday before Thanksgiving, along with Thanksgiving Day — were much higher in 2009 than last year.
- George Bilbrey says "Domain reputation is a very good thing – but it's not going to cure all your deliverability ills.". In this article he examines some of the myths about domain reputation:
- On Black Friday, 69% of major online retailers sent at least one promotional email, up from 59% in 2008, as tracked by the Retail Email Blog. On Cyber Monday, 71% sent at least one promotional email, making it both the most popular retail email day of this year and also the most popular of all-time. Last year, 70% of retailers sent email on Cyber Monday. And on Cyber Sunday, 45% of retailers sent at least one promotional email, up from 36% last year. That made Nov. 29 the biggest Sunday ever for retail email marketing.
- This past year was particularly challenging for email marketers attempting to grow their lists. Yet, the trend indicates that marketers tasked with this difficult situation have achieved surprisingly positive results.
