links for 2009-09-18
- Your company is exhibiting at a conference. Or perhaps one of the senior management team is presenting at an industry seminar. Maybe you’re running ads in trade publications or other vehicles. You can use these channels as prime opportunities for collecting opt-in email data to grow your lists with new subscribers.
- Free shipping is a vital topic of consideration for most businesses, as it often involves the business itself incurring the associated, and often expensive distribution cost. To help you decide if free shipping offers are right for your organization, Experian CheetahMail has produced a new white paper exploring the issues related to free shipping.
- An important key to email marketing success is testing. One of the most important components of a campaign to test is the subject line. The subject line is the teaser copy that entices the recipient to open your Email.
- "The other day I got an email from eRoi that knocked my socks off. From the moment I opened it, I was engaged", says Andrew Kordek. And I have to agree with him. Their design is pretty awesome!