links for 2008-07-07
- ""Here’s a GOOD example from Simple Shoes on how to advertise someone else’s stuff (Horny Toad) to your own newsletter subscribers. In fact, I’m not even sure I can call it a “list rental.” That’s how good it is."
- July 23, 2008 2:00 pm ET – ExactTarget is hosting Julie Katz of Forrester Research for a can’t-miss live webinar on how marketers can improve deliverability once they’re already following recommended best practices.
- The better your reputation, the more emails get delivered. But what determines your reputation? Are ISPs sharing reputation information? Does a good reputation protect you from one-off delivery mistakes? How does authentication fit into all this?
- whitelisting is a useful and important tool, it may even be a necessity in some cases. However, it’s not a substitute for good list hygiene and adherence to best practices and standards. Being whitelisted will not make your old and tired list perform well
- Four essential ingredients for email newsletter success
- These people have taken the first step toward developing an e-mail relationship with you. They like you. How are you going to respond?
