I just stumbled across this fantastic article about evergreen newsletters, and you know me – I can’t help but think about how we can take a great idea and amp it up with some AI magic. So let’s explore how AI can transform your evergreen newsletter strategy!

The Evergreen Newsletter Concept (With an AI Twist)

First off, huge shoutout to the original article (which I’ll link to at the end of this post – it’s a must-read!). It breaks down why evergreen newsletters are such a smart move:

1. They’re a huge time-saver
2. They keep your subscribers coming back for more
3. They showcase your best content on repeat
4. They take the pressure off constant content creation

Now, imagine supercharging all of that with some AI wizardry. Intrigued? Let’s dive in!

Crafting AI-Powered Evergreen Content: Your New Secret Weapon

1. Finding Your Evergreen Gold Mine (AI Edition)

The original article suggests looking at your existing content for evergreen material. Great advice! But let’s take it up a notch with AI:

• Feed your blog posts into ChatGPT and ask it to identify the most evergreen-worthy topics. It’s like having a content strategist working 24/7!
• Use AI to analyze your customer support tickets and FAQs. It can spot patterns and suggest themes for evergreen email series faster than you can say “automation.”

2. Repurpose Like a Pro (with an AI Sidekick)

Repurposing content is where AI really shines. Here’s how we can build on the original article’s ideas:

• Got a long-form blog post? Ask AI to break it down into a 5-part email series, complete with subject lines and draft content for each email.
• Webinar recording gathering digital dust? Use AI to transcribe it, extract key points, and turn it into a drip campaign.
• Use AI to generate “best of” compilations by analyzing your most popular content. It can even suggest ways to freshen up older pieces.

3. Scheduling with AI Smarts

The original article mentions scheduling considerations. Let’s amp that up:

• Feed your email engagement data into an AI tool and ask it to suggest optimal send times for your evergreen content.
• Use AI to create dynamic content that adapts based on when a subscriber is likely to open their email.

4. Maintenance Made Easy(ish)

Evergreen doesn’t mean “set it and forget it.” But AI can make updates a breeze:

• Set up an AI tool to regularly scan your evergreen content for outdated information or broken links.
• Use AI-powered sentiment analysis on your evergreen emails to spot any content that’s not resonating with your audience anymore.

Putting It All Together: An AI-Enhanced Workflow

Taking inspiration from the workflow in the original article, here’s how you might integrate AI into your evergreen newsletter process:

1. Curating Inspiration: Use AI to help categorize and tag inspiring emails based on design elements and content themes.
2. Content Creation: While you’ll want to keep your personal touch, use AI to suggest attention-grabbing subject lines and preview text.
3. Social Media Magic: Leverage AI to craft social media copy variations for different platforms, all while keeping your voice consistent.
4. Newsletter Assembly: Experiment with an AI tool that suggests the best order for your curated content based on past engagement data.
5. Personalization at Scale: Use AI to create dynamic content snippets that adapt based on a subscriber’s past behavior. It’s like having a crystal ball that tells you what each reader wants to see!

Now, I know what some of you might be thinking – “Whoa, Tamara, this sounds like we’re handing everything over to the robots!” But that is not what I want you to do. The key is finding that sweet spot where AI amplifies your creativity rather than replacing it.

Start small. Maybe use AI to help brainstorm topic ideas for your next evergreen series. Or test it out for writing subject lines. The goal isn’t to replace your expertise – it’s to give you superpowers.

Remember, at the end of the day, your subscribers signed up to hear from YOU. AI is just a tool to help your voice reach more people, more effectively.

So, what do you think? Ready to add some AI magic to your evergreen newsletter strategy? Drop a comment below and let me know your thoughts. And hey, if you want to learn more about how to develop quality email marketing campaigns with ChatGPT, don’t forget about that workshop I’m hosting with Jeanne on August 12 and 13. We’ll be getting our hands dirty with all sorts of clever ways to use these AI tools!

Oh, and before I forget – make sure to check out the original article that inspired this AI-powered brainstorm. It’s packed with great insights on setting up evergreen newsletters.

Now, if you’ll excuse me, I’ve got an AI to train on the finer points of email puns. Wish me luck! 😉