Online retailers that let e-mail subscribers change their preferences when they opt out of emails can keep some of those customers on their lists, according to a new study.
Providing a “preference center,” which offers other email lists and asks for customer feedback, gives consumers a chance to rethink opting out, explain to marketers why they opted out or subscribe to one of the retailer’s other lists.
Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.
Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.
