Making AI Tangible

Calculating Statistical Relevance of Your A/B Tests

ByTamara Gielen Testing

Thanks to Tim Wilson for pointing this out to me in a comment on a previous post.

For those who lack access to a statistical software solution that will also interpret the results, A/B testing is challenging at best. Testing for statistical significance is important, but just as critical is an understanding of your tests’ validity and how to use the results to improve future campaigns. To answer these needs, Bulldog Solutions offers two Excel-based A/B calculators. You can view a demo or download these calculators here.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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