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From Simple to Multivariate Email Campaigns
Email Tactics | Strategy

From Simple to Multivariate Email Campaigns

ByTamara Gielen November 18, 2008

Read More From Simple to Multivariate Email CampaignsContinue

Are we discriminating against our best customers?
Strategy

Are we discriminating against our best customers?

ByTamara Gielen November 9, 2008

Read More Are we discriminating against our best customers?Continue

It’s Time To Invest In Email Marketing
Strategy

It’s Time To Invest In Email Marketing

ByTamara Gielen October 27, 2008

Read More It’s Time To Invest In Email MarketingContinue

Borders: A prime example of e-tailing done right
Strategy | Transactional Emails

Borders: A prime example of e-tailing done right

ByTamara Gielen October 22, 2008

Read More Borders: A prime example of e-tailing done rightContinue

Defining Your Welcome Strategy
Strategy

Defining Your Welcome Strategy

ByTamara Gielen October 15, 2008

Read More Defining Your Welcome StrategyContinue

The Impact of Social Networking on Email Marketing
Strategy

The Impact of Social Networking on Email Marketing

ByTamara Gielen October 13, 2008

Read More The Impact of Social Networking on Email MarketingContinue

The Decline and Fall of Email for Acquisition
Strategy

The Decline and Fall of Email for Acquisition

ByTamara Gielen October 12, 2008

Read More The Decline and Fall of Email for AcquisitionContinue

Content and Segmentation Are Key To Successful Email Marketing Campaigns
Strategy

Content and Segmentation Are Key To Successful Email Marketing Campaigns

ByTamara Gielen October 9, 2008

Read More Content and Segmentation Are Key To Successful Email Marketing CampaignsContinue

Email: Isn’t It About Communicating?
Copywriting | Messaging | Strategy

Email: Isn’t It About Communicating?

ByTamara Gielen October 2, 2008

Read More Email: Isn’t It About Communicating?Continue

The Secret is out!
Strategy

The Secret is out!

ByTamara Gielen October 1, 2008

Read More The Secret is out!Continue

Direct Mail Versus E-mail: You Decide
Strategy

Direct Mail Versus E-mail: You Decide

ByTamara Gielen September 6, 2008

Read More Direct Mail Versus E-mail: You DecideContinue

What Is the Optimum Frequency For My Newsletter Program?
Strategy

What Is the Optimum Frequency For My Newsletter Program?

ByTamara Gielen July 16, 2008

Read More What Is the Optimum Frequency For My Newsletter Program?Continue

6 Strategies to Keep Readers Engaged and to Reduce Unsubscribes
Email Tactics | Strategy

6 Strategies to Keep Readers Engaged and to Reduce Unsubscribes

ByTamara Gielen July 14, 2008

Read More 6 Strategies to Keep Readers Engaged and to Reduce UnsubscribesContinue

The Cost of Irrelevancy
Strategy

The Cost of Irrelevancy

ByTamara Gielen July 7, 2008

Read More The Cost of IrrelevancyContinue

Four Email Marketing Essentials
Strategy

Four Email Marketing Essentials

ByTamara Gielen July 7, 2008

Read More Four Email Marketing EssentialsContinue

7 Tips for Your Welcome Emails
Strategy

7 Tips for Your Welcome Emails

ByTamara Gielen July 7, 2008

Read More 7 Tips for Your Welcome EmailsContinue

Five Questions to Ask During Your Mid-Year Email Review
Strategy

Five Questions to Ask During Your Mid-Year Email Review

ByTamara Gielen June 11, 2008

Read More Five Questions to Ask During Your Mid-Year Email ReviewContinue

Tackling List Churn
Strategy

Tackling List Churn

ByTamara Gielen June 10, 2008

Read More Tackling List ChurnContinue

Email is to direct mail as social networking is to…?
Strategy

Email is to direct mail as social networking is to…?

ByTamara Gielen June 10, 2008

Read More Email is to direct mail as social networking is to…?Continue

3 Tips to Streamline Your Company’s Email Communications
Strategy

3 Tips to Streamline Your Company’s Email Communications

ByTamara Gielen June 9, 2008

Read More 3 Tips to Streamline Your Company’s Email CommunicationsContinue

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